This article caught my attention because I thought that people would not want to watch Brian Williams again because of how he terribly lied and you never really know when he will do it again. This impacts me as a consumer because I watch the news to keep up with local and national events, and I think that Brian Williams isn't really a reliable source anymore, although it was a smart way for MSNBC to get higher viewer ratings. A question this raises for the industry is will his career last long?
Thursday, September 24, 2015
The Return of Brian Williams
Brian Williams, an anchor at MSNBC, was suspended a few months ago for telling false Iraq War story on air NBCU did nothing to promote his return from his months-long suspension, but when people heard about his return, his viewer numbers went up. Andy Lack, the NBC News chief, said Williams' return was a strategy to get their viewer ratings up and also a long term investment for the company. On September 23rd, Williams' anchored from 3:30-5:50 PM and got nearly 600k viewers, some people argue that it is because of the Pope Francis story, because of that people are mocking him on Twitter with #BrianWilliamsPopeStories.
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